A makeover for the precious mixture finest

Brands and clients Lavazza
Project description

Having always been a symbol of excellence, the Lavazza Qualità Oro (Gold Quality) brick is an icon, a classic of Italian flavor wearing always the same “outfit” since 1956: a stylized medal according to the graphic features of the time, an austere font, a resolute chromatic sign.

In response to the brief asking to maintain the product’s recognizability, innovating its image in order to reach a younger target too, Ineditha wins the challenge announced by Lavazza with a restyling whose outcome is a complete “facelift”.

The graphic weights and balance of both shapes and colors identifying Qualità Oro have been carefully recalibrated and harmonized without distorting its essence. The best compliment we have received: “…nice, but what has changed?”.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830830
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa