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If Ballantine’s Scotch Whisky advertising proposes an escape from convention, the “Plan B”, even the most deep-rooted of all customs, Christmas, must open up to new language. The concept that inspired the design of the Christmas box upholds this choice, addressing a young, non-conformist target to invite them to change perspective, open their horizons and think laterally. Even when purchasing.
So the pack revolutionises the alternative use of the Ballantine’s colours, separating their destinies: silver now covers the “A side” of the package, and blue the “B side”. Or vice versa, depending on one’s point of view. The letter “B” in filigree therefore becomes an important graphical element, a sort of visual bridge that dominates the surfaces, linking apparently distinct spaces. An original way of updating the visual elements that have always been linked with the brand, while maintaining all the elegance and rigour of the Ballantine’s style.